How Social Media Can Increase Your Revenue

By | June 24, 2020

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Social Media act as a one of the greatest assets to your business, more than 600 million daily active users. Social Media help to tell about your business and increase the traffic to your website.

Social Media Can Increase Your Revenue by :

1. CONTENT MATTERS!

content matters
People with digital content creation concept
  • The first rule of social media marketing is to use the platforms used by your audience.
  • You can’t just sign up for Instagram and expect to find your B2B customers there.
  •  First, take a close look at your target audience and try to figure out where they are most relevant. You can choose to be everywhere, but that can be time-consuming.
  • If you were targeting a B2B audience, LinkedIn would be a good place to start, as well as Facebook, because each one has a large user base.
  •  Interestingly, Spoutout found that the 18-29 age group dominated all popular media forums, including LinkedIn.
  • Keyhole is a great tool to find out where your target audience is most active.
  • You can select a popular hashtag that your competitors use for their campaigns, and do a search using Keyhole.
  • Let’s try to track the #AsSeenOnMe hashtag from ASOS, for example, to see how it’s done.
  • When you scroll down, you will find a section called “Top Sites.” This provides a chart of the top domains where the hashtag has been used.
  • It will give you a better sense of when your target audience is most active
  • In this case, if ASOS was your competition, Instagram would seem to be the best choice.
  • If you are not on the right social media site, you will have a better chance of reaching your target audience.
  •  As a result, the more you can reach your target audience, the more likely you are to drive your sales

2.WORK WITH SOCIAL INFLUENCERS

WORK WITH SOCIAL INFLUENCERS

You’ve heard about influencer marketing and wondered what all this hype is about , Influencer marketing is a popular marketing tool because it works.

  • Twitter and Annalect found that nearly 40% of Twitter users felt compelled to buy after seeing a powerful tweet.
  • The study also found that the number of trust people puts into influencers compared to the trust placed on their peers.
  • This simply shows that promoting your brand and products through social media forums is likely to drive sales, and has been shown to deliver an ROI as high as 600% in some cases.
  • If you want to make more sales through social media, you need to leverage the power of social media.
  • Ask them to properly feature your product in their photos or videos, or tell them different and interesting stories about your brand.
  • You can also work with designers who will provide honest reviews about your product, and / or provide instructional content and how to make content about your brand.
  • The possibilities are endless, but if you want to drive sales, the most effective way to do that is to have your promoters promote unique discount codes.

Daniel Wellington,
For example, it has been successfully implementing this strategy since 2011 when it was launched.

The watchmaker was able to sell one million watches within three years, all with the help of hard workers.

 In 2015, the brand generated $ 222 million worth of revenue, which was up 214% from 2014.

-Here to date, you can find both top indicators and micro-influencers promoting discount codes for Daniel Wellington products.

Here is an example from Dilara Kaynarca, a fashion and lifestyle actress who has 150,000+ followers on Instagram.

Daniel Wellington,
For example, it has been successfully implementing this strategy since 2011 when it was launched.

You can update influencer marketing platforms like Grin to find and connect with the right social media influence of your brand

3. PROMOTE & INFLUENCE LOYAL CUSTOMER

PROMOTE & INFLUENCE LOYAL CUSTOMER
  • If you want to promote your products using real people, you don’t have to always rely on the hardworking.
  • Your existing customers can be active brand ambassadors if you can encourage them to upgrade your products to interact with the free and discounts
  • Using a keyword and a hashtag search associated with your brand or product name on social media will help you find people who are already posting content about your brand.
  • We say you want to market MVMT Watches. As expected, you would check out #vmtwatches on Instagram. However, by doing this, you find that most of the top posts come from your current co-workers or coworkers.
  • Remember, that is just a great post. Scroll down. Find great photos that showcase your brand, sent by a user you haven’t worked with

Then check their profile. Here is an example of a post from an Instagram user called, @lifeslittlecrafts.

  • The user who created the post has over 1,700 followers and has taken the time to post about the product itself.
  • This Instagrammer will be a great addition to the MVMT Watches community of product buyers.
  • If you worked at MVMT, you could offer them a free watch, or a discount that could be used for their next purchase. And in exchange, you can ask them to create more posts that contain your views.

4. GET BEST REVIEWS

GET BEST REVIEWS
  • Before buying something online, consumers often read several reviews to make sure that the product and the product are reliable
  • These types of reviews alleviate concerns about purchasing a product that the customer does not know, or about investing in products they do not know.
  • If this review has the opinions and experiences of other consumers like them, then they feel like the kind of honesty they can relate to.
  • When it comes to advertising on social media, you need to make more of the content that other consumers are driving to drive more sales.
  • According to Olapic research, 70% of U.S.-based respondents can purchase products after being exposed to a related or positive image made by other consumers.
  • One way you can drive more sales through social media is to encourage your customers to share their photos online.
  • No, be sure to go one step further by sharing these user-generated photos on your social media profiles
  • The easiest way to increase loyalty to your existing customers, and to add credibility to your product whenever potential customers visit your social media profiles
  • ASOS has an ongoing campaign where they invite their customers to share photos of themselves wearing ASOS products on different social media platforms
  • Customers just have to use the hashtags #AsSeenOnMe to get the opportunity to be featured. ASOS then collects the photos and offers some of the best on their As See on Me Instagram profile.
  • They even have the entire webpage dedicated to these user-generated images. When consumers click on the images there, they can view and purchase the items worn in the image.

So, use these tips ASAP and increase your revenue multiple times.

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